DI·CHOT·O·MY(noun)
Two things that shouldn't mix, yet somehow do.
SAD·JOY(noun)
The acceptance of feeling sad and choosing to find joy anyway.
We are a female-founded design studio in Southern California passionate about creating impactful brands.
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Our Mission Statement
SADJOY Studio turns bold ideas into scroll-stopping visuals that make brands unforgettable. Our designs captivate audiences, boost engagement, and drive tangible results.
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Our DESIGN PHILOSOPHY
At SJS, we blend research and creativity to deliver designs that last. Inspired by life’s dichotomies, we craft work that leaves a lasting impression, balancing beauty with function for meaningful outcomes.
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Our VISION Statement
We see design as a storytelling tool that sparks emotion and solves problems. SADJOY Studio is here to set new standards for impactful, intentional design in both business and personal branding.
So why are we sad
...and who's Joy?
I'm Mackenzie Joy! A fourth-generation artist born & raised in Southern California—where the sun is always shining, but life isn’t always easy. I graduated from Chapman University with my BFA in Graphic Design and a minor in Leadership Studies. After six years of unhappiness in corporate life, I launched SADJOY Studio—not just as a play on words, but as a testament to the power of choice.
Our namesake is rooted in my own journey of embracing life’s dualities. Loss and feelings of grief have felt endless and debilitating at times, but I’ve learned (& am still learning) to embrace my sadness and find joy too.
Torn between continuing my family’s artistic legacy and feeling an insane amount of impostor syndrome, I eventually realized the best way to honor my roots was to launch my own design studio. At SJS, we create for those who see life for what it is and choose to make something beautiful out of it anyway–because the best art, and the best brands, come from embracing it all.
MEET THE TEAM
SOCIAL MEDIA DIRECTOR
Angie White
FOUNDER & CREATIVE DIRECTOR
Mackenzie Joy
FEEL SAD / FIND JOY
MARKETING DIRECTOR
