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We are a female-founded design studio in Southern California passionate about creating impactful brands.
So why are we sad
...and who's Joy?
SADJOY Studio was founded by Mackenzie Joy, a fourth-generation artist raised in Southern California, where the sun is always shining but life isn’t always easy. After earning her Bachelor of Fine Arts with a minor in Leadership Studies at Chapman University, she decided it was time to turn daydreams into reality. In 2024, she launched SADJOY Studio, a namesake that’s more than just a play on words — but a testament to the power of choice.
The term "SADJOY" is rooted in Mackenzie’s personal journey of embracing life’s dualities. Throughout her life, she faced challenges, including loss, mental health struggles, breaking cycles, and carving her own path. Instead of waiting for happiness to come from others, she learned to accept her sadness and find joy anyway. A reminder that even in tough times, joy can be a deliberate choice—a choice to keep creating, keep connecting, and keep living each day to its fullest.
Torn between continuing her family’s artistic legacy and carving out her own space within it, Mackenzie discovered that sometimes, the best way to honor your roots is to grow in a new direction. And so, SADJOY Studio was born—a name that captures the reality that while life has its ups and downs, joy can always be found when you choose to look for it.
At SJS, we embrace life’s contrasts—the highs and lows, the bitter and sweet. Our designs are inspired by these raw moments, aiming to capture that delicate balance. After all, the best art comes from choosing to create something meaningful out of life’s complexities.
MEET THE TEAM
SOCIAL MEDIA DIRECTOR
Angie White
FOUNDER & CREATIVE DIRECTOR
Mackenzie Joy
FEEL SAD / FIND JOY
MARKETING DIRECTOR
Sara Mammano
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Our Mission Statement
SADJOY Studio turns bold ideas into scroll-stopping visuals that make brands unforgettable. Our designs captivate audiences, boost engagement, and drive tangible results.
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Our DESIGN PHILOSOPHY
At SJS, we blend research and creativity to deliver designs that last. Inspired by life’s dichotomies, we craft work that leaves a lasting impression, balancing beauty with function for meaningful outcomes.
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Our VISION Statement
We see design as a storytelling tool that sparks emotion and solves problems. SADJOY Studio is here to set new standards for impactful, intentional design in both business and personal branding.